Extraordinares Design Studio
MYP uses the design cycle as a way to structure:
- inquiry and analysis of design problems
- development and creation of feasible solutions
- testing and evaluation of students’ models, prototypes, products or systems.
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Unit 1: Design Cycle & Marketing
The Design Cycle
Whether your goal is to create a hoverboard or a mars rover, engineers rely on the design cycle to guide them. It's the series of steps they use to come up with solutions. When you see the design cycle in action, you'll notice that it's rarely the smooth succession of steps that the diagram at left implies. The steps often overlap and blur, and their order is sometimes reverse. It's a fluid, creative way of working that has to be adapted to each individual situation. As you work through the design cycle, you'll want to be flexible and receptive to the different approaches your peers may try. Identify the Problem It's simple, it's quick, but identifying the problem is often the most overlooked stage of the design process. To start off on the right foot, you need a clear explanation of the activity you're about to engage in. Understanding the provides the pathway for solving it. |
Brainstorm
Once you understand the problem of challenge, it's time to start brainstorming. Think about solutions and come up with as many ideas as you can think of. Brainstorming allows you to think creatively without fear of criticism and helps team members collaborate and build from each other's ideas. Design If you brainstormed well, you wrote down every idea that you and your team had, no matter how wild. But now it's time to get realistic, choose the best solution, and then plan how it will be built. Build, Test, Evaluate, and Redesign Once your you and your team come up with a design, it's time to build it, test it, and redesign it to make it better. Share Solutions When you and your team finish building, share what they've made with others. This final step in the design process emphasizes communication and collaboration and is an effective way of wrapping up an activity. |
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Marketing
What your logo says about you: If you are building a company that depends on making people feel important and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green. That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or importance. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
Color isn’t the only design element that communicates with your customer about your brand. Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed. Have a look at the infographic below, to get a sense of whether your logo is conveying the right message. There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh.
In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think |
Check out the infographic above, to find out more about how your brain breaks down a logo, and how the process can affect your actions.
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AutoDesk University
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